3 October 2026
What to wear for your photos
A short, no-fuss guide to picking outfits that look good on camera.
The question we get asked most. Here’s the short version.
Go for solid colours
Busy patterns and big logos pull attention away from faces. Muted, solid colours always look good.
Comfort beats trendy
If you feel awkward in it, it shows. Wear something you’d happily spend a day in.
Coordinate, don’t match
Shooting with family or a partner? Pick a shared colour palette instead of identical outfits.
Bring a backup
A second top or jacket gives us options without a full outfit change.